Brand & Graphic Designer
Zipori Fitness Club
ZIPORI Fitness Club is a fitness club led by Omer Zipori.
The club specializes in providing fitness and nutrition services using a unique method developed by Omer zipori over the years Combined with extensive professional knowledge.
The fitness and nutrition programs as well as the accompaniment in the process are custom built for each client.
The typography that accompanies the brand both in the logo and in the advertisements is characterized by an elegant-professional line that conveys stability, strength and professional power combined with a color palette that expresses energy, passion, movement and a stable and strong foundation.
The logo design process began with the desire to express the worlds of fitness and toning but still maintain an elegant and professional line.
The main idea was to find an element that alludes to a significant characteristic in the field of fitness and incorporate it into the logotype.
The letter “P” in the logo has been processed in order to hint at the movement of the hand muscle – this element is a central object in the visual branding concept.
The visual language that accompanies the brand is based on professional photographs that undergo a special color wash and are a visual basis for the brand in all advertising and media.
The letter “P” plays an important role in the graphic language that is expressed in a number of different ways that create an association with the brand in a distinct way.
Zipori Fitness Club
ZIPORI Fitness Club is a fitness club led by Omer Zipori.
The club specializes in providing fitness and nutrition services using a unique method developed by Omer zipori over the years Combined with extensive professional knowledge.
The fitness and nutrition programs as well as the accompaniment in the process are custom built for each client.
The typography that accompanies the brand both in the logo and in the advertisements is characterized by an elegant-professional line that conveys stability, strength and professional power combined with a color palette that expresses energy, passion, movement and a stable and strong foundation.
The logo design process began with the desire to express the worlds of fitness and toning but still maintain an elegant and professional line.
The main idea was to find an element that alludes to a significant characteristic in the field of fitness and incorporate it into the logotype.
The letter “P” in the logo has been processed in order to hint at the movement of the hand muscle – this element is a central object in the visual branding concept.
The visual language that accompanies the brand is based on professional photographs that undergo a special color wash and are a visual basis for the brand in all advertising and media.
The letter “P” plays an important role in the graphic language that is expressed in a number of different ways that create an association with the brand in a distinct way.
