Brand & Graphic Designer
Gena Apparel
gena is an elegant, new and luxurious Italian women’s fashion brand.
gena’s collections offer fashion and clothing items characterized by a high level of finish and designed in a clean and meticulous style that sets new standards in the world of high fashion.
For gena I chose fonts and a color palette that convey elegance and luxury on the one hand and innovation and freshness on the other.
The choice of the dark green shade fundamentally hints at the Italian origin and the meticulous elegant design style, alongside the pink shade that symbolizes innovation and freshness, which together create a precise harmony that manages to visually express the brand’s values.
gena’s goal was to “enter the field of the greats”, therefore I chose to design a minimalist typographic logo in an elegant and clean style that is known and familier in the worlds of high fashion in the world and already at the beginning we gave it a leap forward as a “serious player” in the field.
gena’s visual language is characterized by a minimalist, clean and meticulous style based on typography and color.
The main features in gena’s visual language are professional fashion photography, typography games and the combination of abstract elements and derivatives of the letter “g”.
Gena Apparel
gena is an elegant, new and luxurious Italian women’s fashion brand.
gena’s collections offer fashion and clothing items characterized by a high level of finish and designed in a clean and meticulous style that sets new standards in the world of high fashion.
For gena I chose fonts and a color palette that convey elegance and luxury on the one hand and innovation and freshness on the other.
The choice of the dark green shade fundamentally hints at the Italian origin and the meticulous elegant design style, alongside the pink shade that symbolizes innovation and freshness, which together create a precise harmony that manages to visually express the brand’s values.
gena’s goal was to “enter the field of the greats”, therefore I chose to design a minimalist typographic logo in an elegant and clean style that is known and familier in the worlds of high fashion in the world and already at the beginning I gave it a leap forward as a “serious player” in the field.
gena’s visual language is characterized by a minimalist, clean and meticulous style based on typography and color.
The main features in gena’s visual language are professional fashion photography, typography games and the combination of abstract elements and derivatives of the letter “g”.
