Brand & Graphic Designer
Contenta
Contenta is a young and dynamic company that specializes in writing content for the digital worlds.
The Contenta company specializes in writing content for business Facebook and Instagram pages, professional articles for content sites, sponsored campaigns, guides and everything needed for a good digital presence.
For Contenta, I chose a central color – yellow-orange – which symbolizes innovation and creativity that is manifested in the worlds of content writing and represents the nature of the young and dynamic company, and a secondary color gray that recalls the color of the graphic (“lead”) in a pencil.
The typography chosen for this brand is connected English script punctuated with the central letter “t” – the font is rounded and connected, and conveys lightness and constant movement but also sophistication and professionalism required of professional content writers.
I chose to write the logo in English but punctuate it in Hebrew – this choice stems from the desire to present the company as a creator of content suitable for a wide range of audiences and with the ability to write in a variety of styles that is customized to the client and yet also knows how to maintain wit and sophistication.
The visual identity that accompanies the brand is rounded shapes and yellow dots that were taken as inspiration from the scoring in the logo and vector illustrations of characters engaged in research and writing.
Contenta
Contenta is a young and dynamic company that specializes in writing content for the digital worlds.
The Contenta company specializes in writing content for business Facebook and Instagram pages, professional articles for content sites, sponsored campaigns, guides and everything needed for a good digital presence.
For Contenta, I chose a central color – yellow-orange – which symbolizes innovation and creativity that is manifested in the worlds of content writing and represents the nature of the young and dynamic company, and a secondary color gray that recalls the color of the graphic (“lead”) in a pencil.
The typography chosen for this brand is connected English script punctuated with the central letter “t” – the font is rounded and connected, and conveys lightness and constant movement but also sophistication and professionalism required of professional content writers.
I chose to write the logo in English but punctuate it in Hebrew – this choice stems from the desire to present the company as a creator of content suitable for a wide range of audiences and with the ability to write in a variety of styles that is customized to the client and yet also knows how to maintain wit and sophistication.
The visual identity that accompanies the brand is rounded shapes and yellow dots that were taken as inspiration from the scoring in the logo and vector illustrations of characters engaged in research and writing.
