Generise
Generise aims to revolutionize financial systems by offering decentralized, secure, and transparent blockchain solutions for global businesses. Their goal is to empower users by providing them with tools to manage digital assets with ease and trust.
Date
Jan 2024
Role
Brand Identity Designer, UI
Company
Generise
Problem
Before the design process, Generise faced several challenges that are common within the cryptocurrency and blockchain industry, particularly the difficulty of standing out in an increasingly saturated and highly technical market. The company needed a cohesive brand identity that would:
Lack of Trust Perception: Many crypto brands suffer from a public perception issue, often being seen as risky or overly technical. Generise needed to inspire trust, especially for newcomers to cryptocurrency who are cautious about the safety and legitimacy of these platforms.
Complexity & Intimidation: Blockchain technology, by nature, is complex. Generise needed to simplify their message and create a brand that demystifies the technology. Their target audience included both tech-savvy individuals and those less familiar with crypto, requiring a balance between sophistication and approachability.
Indistinguishable Branding: The crypto space is filled with brands using similar visual language (dark, techy, futuristic themes), making it difficult for Generise to differentiate itself. The challenge was to establish a unique brand that not only represented their core values but also visually stood out from competitors.
Lack of Emotional Connection: Most blockchain companies focus heavily on technical specs and innovation, but fail to connect emotionally with users. Generise needed a brand that would resonate with individuals on a more personal level, emphasizing the empowerment and control that blockchain technology offers.
Solution
Building Trust Through Design: The use of deep blue (#0a21c0) as the primary color was key to building an immediate sense of trust and security, tapping into color psychology that evokes professionalism and stability. The logo design, inspired by the company values and blockchain connectivity, positioned Generise as a credible and forward-thinking company.
Simplifying Complexity with Clear Visuals and Typography: The choice of a clean, geometric font like Geist made complex blockchain content more digestible and less intimidating. The user interface design focused on simplicity and clarity, ensuring that even those unfamiliar with crypto could easily navigate the platform without feeling overwhelmed.
Differentiation with a Modern, Accessible Aesthetic: By using a color palette that contrasted the typically dark, industrial visuals of most crypto companies, Generise broke away from the status quo. The combination of crisp white (#ffffff), deep blue (#0a21c0), and charcoal gray (#141619) ensured a clean, modern look that conveyed professionalism while remaining accessible.
Humanizing the Brand: The design team worked on messaging and visuals that emphasized empowerment, not just technology. By incorporating user-centric visuals and messaging that focused on personal growth and control, Generise started to connect emotionally with its audience.
Consistency Across All Touchpoints: A cohesive design system was created, ensuring that the brand identity extended smoothly across all platforms—from website to mobile apps, social media, and marketing collateral. This ensured that every interaction with Generise was consistent, recognizable, and professional, helping to build brand recognition and trust over time.
Market Analysis
The cryptocurrency and blockchain industry is experiencing rapid growth and widespread adoption, transforming how financial systems operate globally. With decentralized finance (DeFi) applications and blockchain-based solutions gaining momentum, the global cryptocurrency market was valued at approximately $1.6 trillion in 2023, projected to grow significantly as blockchain expands beyond just financial applications. However, this dynamic and fast-evolving market presents several challenges for both new and established players.
Key Trends:
Growing Adoption of Blockchain Technology: Businesses across industries are recognizing the potential of blockchain for enhancing transparency, security, and efficiency in operations. This growing demand creates a competitive landscape for blockchain solution providers like Generise.
Increasing Regulation: Governments worldwide are introducing regulations to safeguard consumers and stabilize crypto markets. While this poses challenges, it also presents an opportunity for companies that can demonstrate compliance, security, and transparency, building trust with consumers.
High Market Saturation: The cryptocurrency space is crowded with startups and established players alike, making it difficult for newer brands to differentiate themselves. Many crypto companies adopt similar visual identities—dark themes, technological motifs, and complex messaging—contributing to brand indistinguishability.
User Trust & Security Concerns: Cryptocurrency remains a relatively new and misunderstood technology for many, with concerns about volatility, scams, and hacks prevalent in public perception. Trust is a major issue, and brands that fail to address security concerns may struggle to attract mainstream users.
Target Market Expansion: While blockchain and cryptocurrency were initially dominated by tech-savvy users, the target market is now broadening. More businesses, institutional investors, and retail consumers are entering the space, increasing the need for brands to cater to both experts and newcomers.
Result
By addressing these initial problems through thoughtful design and brand strategy, Generise was able to:
Establish a trusted, credible presence in the blockchain industry.
Simplify the user experience and make crypto accessible to a broader audience.
Differentiate from competitors with a modern, approachable aesthetic.
Create an emotional connection with users by emphasizing empowerment and control.
These solutions helped Generise carve out a strong, distinctive identity, positioning it as a leader in the crypto space, trusted by both newcomers and seasoned blockchain users.